Case Study
Enhancing Student Life
At Boston University School of Law
In 1872, BU Law was established as the law school of Boston
University. Today, it is one of the nation’s top law schools.
Overview
Boston University Law School (BU Law) faced significant challenges in managing their student organizations and enhancing student engagement. The implementation of CampusGroups has transformed their approach, streamlining processes and increasing engagement.
About BU Law
Boston University Law School is a prestigious institution known for its active student community and rigorous academic programs. The school supports between 40-50 student-led organizations, each with unique needs and funding structures.
Challenges
Before CampusGroups, BU Law relied on the Student Activities Office (SAO) and a legacy engagement platform to manage student life. However, these systems did not meet the specific needs of law students, particularly in managing significant fundraising activities, calendaring, events, room reservations, student groups and communications. The lack of a unified platform limited community engagement, and resulted in additional administrative work, as well as a lack of visibility into the various processes that support campus life.
Solutions
To address these challenges, BU Law implemented the CampusGroups platform, already successful at Boston University Questrom School of Business. Due to the unique needs of law students, BU Law decided on a two-year phased roll-out of CampusGroups branded as “The Docket”.
Customization and Training
Initial customization of the platform was completed over July and August, focusing on building out essential features. When it launched in the fall, the system was mostly focused on the 18 student groups with the largest funding.
Mandatory Processes
Key processes for student leaders, such as room reservations and budgeting and finance tools, were integrated into CampusGroups, ensuring high engagement with the platform and facilitating efficient management of student activities. Stakeholders now agree on making more processes mandatory.
Newsletter Integration
The weekly "On the Docket" newsletter played a crucial role in driving students to the platform and raising awareness of events and updates.
"Our newsletter has significantly enhanced student engagement and event awareness. It's successfully utilized by students, staff. One office even uses the newsletter to provide weekly updates on the Bar."
"Having all engagement components in one place has been incredibly powerful. The platform supports our entire community by bringing departments together, not just student organizations."
Enhanced Communication
Tools like event management, email capabilities, and newsletters improved communication among students, staff, and faculty. They have also attracted diverse stakeholders, resulting in increased platform use and engagement.
Streamlined Operations
Automated workflows, such as tracks and checklists, are starting to be used for online pre-orientation, student organization leader training, and event management. These features provide greater visibility into student engagement and make it easy to track student progress toward completing training or reaching goals.
"Compared to undergrad organizations, our community benefits from substantial external funding. The platform helps us effectively navigate different funding avenues for clubs, prompting us to streamline processes and introduce new grant initiatives this summer."
"Previously, we lacked CRM functionality, which limited our visibility into student engagement."
Outcomes
The implementation of CampusGroups has led to significant improvements in student engagement and administrative efficiency:
21% Increase in
Active Users
From 475 active users in September 2023 to 576 in April 2024, a 21% increase in 8 months.
71% Higher Event Registration
Event registrations increased by 71% following implementation.
High Newsletter Engagement
The "On the Docket" newsletter is sent out to 828 recipients each week, maintaining an 85% open rate and a 10-13% click rate.
Broad
Adoption
743 students on the platform with a 75-80% sign-in rate, 84 staff members, and 34 faculty members also actively use the platform.
Conclusion
CampusGroups has significantly transformed BU Law's approach to managing student organizations and enhancing student engagement. By providing a unified platform that addresses the diverse needs of students and administrators, BU Law has successfully created a more efficient and engaging campus environment.